What do you do professionally?
I work as a Creative Director in the beauty industry. I get to put together campaigns, build creative identities and develop ideas into real life products and marketing stories.
How did you get into this industry?
I worked in fashion for a long time before I fell into beauty. I realised a couple of years into my career that what I cared about most is how women feel.
What’s been a major career highlight for you?
The fashion and beauty industries are predominately female oriented. The women I have worked with, for and had the privilege of directing are a constant highlight. Being around hardworking, successful, and passionate women is a constant joy and privilege.
Best advice you have been given personally & professionally?
Personally, people won’t remember what you said, they will remember how you made them feel. I think about this every time I’m working on a campaign. Professionally, managing up is as important as managing down but it’s harder than it sounds.
How did you get into making content on platforms like TikTok?
As a woman who creates content for brands as part of my job, I am constantly aware of the small size range we portray women’s bodies to be. Someone very close to me planted the seed of posting on TikTok, I had the skillset to create the content and I realised if I didn’t like what I see, I could do something about it.
Cefinn Outfit Inspo by Alison
Where do you get your inspiration from for videos?
Every time I feel uncomfortable in what I’m wearing or myself, I like to decipher why that might be. I’ve learnt along the way that if I feel it, chances are someone else does too, so I share it. The thing I like the most about TikTok is that it’s not so much about the end result, the process is the inspiration. Whether that’s the thought process in the styling of an outfit or just the act of getting dressed. Instagram is often just a curated final outfit, but TikTok gets it’s name for being the rougher sister, I think because it’s not often we get to see a real behind the scenes.